A Message from Loretta Thiering – Promoter – Edmonton Int’l Raceway

January 26, 2024

Our 2024 Race Season is shaping up to be a fantastic one. We are so excited to partner with NAPA Auto Parts as our Title Sponsor for the NASCAR CANADA NAPA 300 Event for our 2024, 2025 and 2026 NASCAR Canada Events. We have a number of new Sponsors coming on board as Edmonton Int'l Raceway continues to shine in the world of Auto Racing. We have some very exceptional people working on our behalf and I couldn't be more proud of their efforts and accomplishments. 

For the Month of December our Team did a phenomenal job promoting EIR at the Leduc Outlet Mall. They spoke directly to over 5,000 people with over 90% not being aware of Edmonton Int'l Raceway. A special thank you to the EIR Racers and Volunteers that showed up to help promote their sport. 

On January 20 & 21 we had a display at the Mom, Pop & Tot's/Womens' Fair at the Edmonton Expo. Although not a huge turn out of guests, our booth was one of the most popular with the #12 Mini Cup Race Car of Paxton's; Ricky Doggy entertaining the kids and lots of race car crafts for the kids to have fun with.

On February 10th we will be at the Speedway Market in Stony Plain at the Heritage Park Pavilion and in April we will have a booth at the World of Wheels Show in Calgary.

A quick reminder to all EIR Racers to get your Registrations in for the 2024 Race Season by January 31st to hold your number and take advantage of the early bird price. We will be updating our Driver Profiles on the EIR Website & Social Media right away so ensure you fill out the Driver Profile information available on our website and don't forget to include a photo of you and your car! 

Here is the Link to complete your Driver Profile:
Driver Profile Registry (edmontonraceway.com)

The 2024 Race Season Schedule is now available and published on the EIR Website.

Racers, please note that we have made the Back Gate Racing Fees less expensive for you. This information can be found on our Website at:
Racer Store (edmontonraceway.com)

We will continue to keep track of your "Attendance" and for every 5 paid Back Gate Entries you will receive a $25 EIR Gift Card. You will not have to carry the "punch card" anymore, we will have a chart at the back gate that our staff will initial each time you pay your back gate fee. 

For those of you that bought your NASCAR License last year, you will get an email directly from NASCAR with instructions on how to renew your license online. They do prefer the Online Purchase and you will receive your card much earlier if you do it this way. If you are new to purchasing a NASCAR License this year, please reach out to me to receive the link. For the NASCAR Feature Division, the Driver and each Crew Member must have a NASCAR License for entry into the pits. For the NASCAR Thunder Cars & Pure Stocks the Driver will have to purchase a license and each Team must have at least 1 crew member with a NASCAR License. New for 2024, anyone with a NASCAR License will receive 10% off at EIR (Concession & Front Gate) however you must show your NASCAR License
Membership Card, so buy your License very early so that you will receive it in plenty of time before Race Season starts. 

Fans are always looking for Race Team Merchandise to purchase. If you have Team Merchandise that you have put together, we would be happy to sell for you at our Souvenir Sea Can. We will add 5% to the price and that will be given to the Wetaskiwin Stock Car Club as their Volunteers will be working the Souvenir Trailer and helping to promote your products in their retail space.

EIR will continue to provide your Sponsors with complimentary tickets for regular events. Please give Loretta a list of your Sponsors, including a contact name and a post-mailing address. A letter will be sent thanking them for Sponsoring Your Team and supporting Motorsports along with 4 complimentary tickets. We will not solicit your Sponsors in any way, simply thank them for supporting your Team.

I really want to impress upon our EIR Racers the many perks involved with EIR being a NASCAR Sanctioned Race Track. Your successes are publicized Internationally through the NASCAR Media Team, prize money is awarded to the top 5 in each of the NASCAR Sanctioned Divisions. The Feature Division (NASCAR Late Models) can be awarded Track and Provincial Champions along with a Provincial Rookie of the Year and invited to Nashville, TN in November to attend the International NASCAR Awards Banquet. The NASCAR Media Team will publish stories on your Championship wins at year end and this type of recognition is really important for you to promote yourself to Sponsors. You can promote yourself and your Team as a NASCAR Team, this is very important when reaching out to potential Sponsors.

In closing, please contact us anytime if you have questions, need information or have ideas you want to run by us for Promotions or anything of that nature, we are always ready to listen.

Here’s to a fantastic 2024 Race Season!


Loretta Thiering
Edmonton Int’l Raceway in Wetaskiwin


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